GeoGether Mobile App

By applying the user-centered design process, we designed a mobile app that would “Geographically bring friends together”. GeoGether allowed users to view friends’ locations in real time to better plan where to get together.

My contribution included:

  • Observing people meet up in the wild
  • Drawing up and testing paper prototypes
  • Building and testing a low fidelity wireframe
  • Directing the GeoGether video

Research

I went “into the wild” to better understand how people used their phones when meeting up with friends:

  • Observed users natural behavior
  • Documented behaviors with observational sketches
  • Conducted contextual inquiries

Concept

From the research we were able to:

  • Create concept sketches
  • Find and focus on key user interactions

Design

The design of the GeoGether mobile app was created through:

  • Iterative prototyping sessions with user feedback
  • Building and testing low fidelity behavioral prototypes for the mobile platform

Build

We created a final interactive prototype from our insights gathered throughout the entire user-centered design process. Our app allowed users to better network with friends to plan meet ups, while being mindful of privacy concerns. We created a marketing model and briefing book to prove GeoGether’s viability.

Reflect

This was my first time following the user-centered design process. At first it was challenging to accept the ambiguity that comes with designing a product focusing on user needs. I learned to take note of minute behaviors when observing in the wild or during a prototyping session with a user, because those are important behaviors that often get lost in design.

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